Andrew Gregory is a sports analytics professional with a Master’s in Sports Administration from BC, specializing in CRM strategy and revenue optimization. As a Data Analyst with Learfield Amplify at West Virginia University Athletics, he builds lead scoring models, conducts pricing studies, and analyzes fan behavior to support data-driven decision making. He works closely with ticket sales and operations, development, and marketing to align CRM insights with strategic initiatives. Andrew analyzes customer data across CRM, ticketing, and marketing systems to generate actionable insights that shape sales strategy and elevate fan engagement for WVU Athletics.